Then a week ago, Facebook Messenger’s App Store release notes accidentally mentioned that a 10-minute Unsend button was coming soon. But then six months went by without progress or comment from Facebook before TechCrunch broke the news that tipster Jane Manchun Wong had spotted Facebook prototyping the Remove feature. Chudnovsky tells me he felt like “I wish we launched this sooner” when the news broke. The company told me it was actually already working on an Unsend button for everyone, and wouldn’t delete any more executives’ messages until it launched. i have over 4000 emails, pictures, addresses, sns.” “what!? how’d you manage that one?” the friend replied. One damning exchange saw Zuckerberg tell a friend “if you ever need info about anyone at harvard. These included limiting the retention period for Mark’s messages in Messenger.” But it seems likely that Facebook also wanted to avoid another embarrassing situation like when Zuckerberg’s old instant messages from 2004 leaked. We saw that as a violation of user trust and an abuse of the company’s power, given the public had no way to unsend their own messages.įacebook retracted Zuckerberg’s messages from recipients’ inboxesįacebook claimed this was to protect the privacy of its executives and the company’s trade secrets, telling me that “After Sony Pictures’ emails were hacked in 2014 we made a number of changes to protect our executives’ communications. We need to make sure people aren’t sending you bad messages and then removing them because if you report them and the messages aren’t there we can’t do anything.” Zuckerberg did it soon you can, tooįacebook first informed TechCrunch it would build an unsend feature back in April after I reported that six sources told me some of Mark Zuckerberg’s Facebook messages had been silently removed from the inboxes of recipients, including non-employees with no tombstone left in their place. But conversely, he says, “We need to make sure we don’t open up any new venues for bullying. There are a lot of legitimate use cases out there that we wanted to enable,” Facebook’s head of Messenger Stan Chudnovsky tells me in an exclusive interview. and if you make a mistake you can correct it. “The pros are that users want to be in control. In the meantime, it’s also working on more unsend features, potentially including the ability to preemptively set an expiration date for specific messages or entire threads. ![]() A Facebook spokesperson tells me the plan is to roll it out globally as soon as possible, though that may be influenced by the holiday App Store update cut-off. The Remove feature rolls out in Poland, Bolivia, Colombia and Lithuania today on Messenger for iOS and Android. And to prevent bullies from using the feature to cover their tracks, Facebook will retain unsent messages for a short period of time so if they’re reported, it can review them for policy violations. Formally known as “Remove for Everyone,” the button also leaves a “tombstone” indicating a message was retracted. Messages can only be unsent for the first 10 minutes after they’re delivered so that you can correct a mistake or remove something you accidentally pushed, but you won’t be able to edit ancient history. Now for the first time, Facebook Messenger users will get the power to unsend too so they can remove their sent messages from the recipient’s inbox. Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago.
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